As the CEO at MISO P&C, assumes a pivotal role in orchestrating the global strategy, encompassing

brand development, marketing initiatives, sales, and operational oversight, with a particular focus on

the Aerogel Water Paint product line. With 10 years in private equity background, his made career

transition into the realm of retail through the globally renowned Richmont Group.

Subsequently, he became an exclusive distributor of Canada Goose in the Korean market and

expanded his partnership to notable names such as Toms, Vibram, and Brooks Running in Korea.

After successful 5 years, Peter became the head of Vans Korea, further solidifying his stature as

a dynamic force in the brand industry.